Black Swallow Living Soils

Episode 39 Branding and Marketing with Shango Los Part 2

For anyone growing cannabis as a business or working in the cannabis industry, you know that having a great product or growing top shelf cannabis is only half the story. The other half is shaping your message in a way to effectively reach your audience.

Tad had the pleasure of interviewing his good friend Shango Los, who has had his feet in the both the marketing and cannabis world for a long time now.

Shango Los is founder of Shaping Fire and host of the Shaping Fire podcast. If you haven’t had a chance to check it out, I highly recommend it. His YouTube channel features exclusive cannabis how-to videos and expert interviews.

Shango is also founder of VIMEA the medical cannabis entrepreneur trade group on Vashon Island where he lives that has now evolved into a patient outreach and education organization hosting some of the top cannabis speakers in the world.

Shango has been working in brand strategy and marketing for 25 years and since 2013 has been helping cannabis entrepreneurs bring their products to market.

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